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Hugo Boss Perfume has been started as a small workshop in Metzingen Germany in 1923. The Company has started out with industrial worker suits, uniforms and raincoats. Boss died in 1948 and his grandsons Owe and Jochen Holy took over and geared towards the path of mens wear. The company has released its first suit design for men in the year of 1953.In 1960 the competition was stiff in the German market that’s why the brothers decided to create men’s suits in colorful hues which made from durable, quality fabrics. Womens Perfumes is one of the best in other companies who introducing trendier suits made of light Italian Fabric, in contrast to the traditional German suits which were made of rigid and heavy ones. At this time the Bvlgari perfume company has started to design and launch lifestyle accessories of women’s wear. In 1984 the Company has made another outstanding turn after launching the fragrance with affordable casual wear like sweaters and sports jackets.  After One year the company has renamed itself Hugo Boss AG. In the Year of 1987 the company was grossing $500 million per annum and in 1989 the big part of the company was sold to the Japanese Leyton Group. The Holy Brothers remained active in the management process. Marzotto became a major shareholder and hired Peter Littman as the new CEO.Two more labels were added namely Hugo for young and professional executives.